Restaurant/QSR - QR Campaigns Best Practices

Restaurant/QSR - QR Campaigns Best Practices

Getting Started 

1. Make sure you have an understanding of How-To Create QR Campaigns

2. To leverage the complementary templates, you must have a Canva account set-up. There is no cost to creating a Canva account

3. If you're not familiar with using Canva, our creative team has a quick 5-min"Branding Bootcamp" video that shows you how to keep templates consistent with your brand's font, color, and logo

4. When scheduling a QR Campaign, it is best practice to make sure it is prominent.  Do not schedule more than 2 QR Campaigns at a time and make sure your scheduled mix is featuring the QR Campaign with great frequency. 

Menus

Why Menus?

As customers are expecting a touch-free experience, providing access to view phones via phone

1. Saves the cost of paper
2. Alleviates costs when upgrading a menu
3. Provides a personalized experience for customers with imperfect eye sight
4. Promotes quicker ordering and customer turnover
   
   

Where to link the QR Campaign to?

When creating a QR Campaign, make sure that the destination is consistent with the messaging of the spotlight.

Best examples include linking to...

• The menu available on your website
• A specific, featured menu item
  
  

Click Template to Access

Mobile App Downloads

Why Mobile App Downloads?

When customers have your app on their phone...

1. You're able to send push notifications, which have a very high open rate
2. Customers order before they arrive
3. Easier access to your loyalty program, which results in higher spend
4. Saved preferences increase customer engagement

Where to link the QR Campaign to?

When creating a QR Campaign, make sure that the destination is consistent with the messaging of the spotlight.

Best examples include linking to...

• Direct link to the App Store

Click Template to Access

Loyalty Program

Why Loyalty Program?

When customers join your loyalty program:

1. They spend more per visit
2. Their customer life-time value increases
3. You build a more personal relationship
4. You create brand advocates

Where to link the QR Campaign to?

When creating a QR Campaign, make sure that the destination is consistent with the messaging of the spotlight.

Best examples include linking to...

• Your Loyalty program sign-up page
• Your mobile app (if the loyalty program is integrated with the app)
  
  

Click Template to Access

Review Sites

Why Review Sites?

When customers review you on sites like Yelp & Google Reviews...

1. Your SEO improves
2. Your credibility increases: A study found that 91% of people trust online reviews just as much as they trust personal recommendations.
3. Your customers are acting as your promoters

Where to link the QR Campaign to?

When creating a QR Campaign, make sure that the destination is consistent with the messaging of the spotlight.

Best examples include linking to...

• Your Yelp Page
• Your Google Reviews page

Click Template to Access

Mobile Coupons

Why Mobile Coupons?

When customers use coupons:

1. Increase Customers Engagement via Mobile
2. Increase app sign-ups (if that is where the coupon lives)
3. Increase upsells/cost per visit
4. Introduce new items & experiences

Where to link the QR Campaign to?

When creating a QR Campaign, make sure that the destination is consistent with the messaging of the spotlight.

Best examples include linking to...

• Your mobile coupon sign-up page
• Your mobile app (if the coupon is integrated with the app)
• Your loyalty program (if the coupon is integrated with joining the program)

Click Template to Access