
Restaurant/QSR - QR Campaigns Best Practices
2. To leverage the complementary templates, you must have a Canva account set-up. There is no cost to creating a Canva account
3. If you're not familiar with using Canva, our creative team has a quick 5-min"Branding Bootcamp" video that shows you how to keep templates consistent with your brand's font, color, and logo
4. When scheduling a QR Campaign, it is best practice to make sure it is prominent. Do not schedule more than 2 QR Campaigns at a time and make sure your scheduled mix is featuring the QR Campaign with great frequency.
Why Menus?
As customers are expecting a touch-free experience, providing access to view phones via phone
- Saves the cost of paper
- Alleviates costs when upgrading a menu
- Provides a personalized experience for customers with imperfect eye sight
- Promotes quicker ordering and customer turnover
Where to link the QR Campaign to?
When creating a QR Campaign, make sure that the destination is consistent with the messaging of the spotlight.
Best examples include linking to...
- The menu available on your website
- A specific, featured menu item
Click Template to Access
Why Mobile App Downloads?
When customers have your app on their phone...
- You're able to send push notifications, which have a very high open rate
- Customers order before they arrive
- Easier access to your loyalty program, which results in higher spend
- Saved preferences increase customer engagement
Where to link the QR Campaign to?
When creating a QR Campaign, make sure that the destination is consistent with the messaging of the spotlight.
Best examples include linking to...
- Direct link to the App Store
Click Template to Access
Why Loyalty Program?
When customers join your loyalty program:
- They spend more per visit
- Their customer life-time value increases
- You build a more personal relationship
- You create brand advocates
Where to link the QR Campaign to?
When creating a QR Campaign, make sure that the destination is consistent with the messaging of the spotlight.
Best examples include linking to...
- Your Loyalty program sign-up page
- Your mobile app (if the loyalty program is integrated with the app)
Click Template to Access
Why Review Sites?
When customers review you on sites like Yelp & Google Reviews...
- Your SEO improves
- Your credibility increases: A study found that 91% of people trust online reviews just as much as they trust personal recommendations.
- Your customers are acting as your promoters
Where to link the QR Campaign to?
When creating a QR Campaign, make sure that the destination is consistent with the messaging of the spotlight.
Best examples include linking to...
- Your Yelp Page
- Your Google Reviews page
Click Template to Access
Why Mobile Coupons?
When customers use coupons:
- Increase Customers Engagement via Mobile
- Increase app sign-ups (if that is where the coupon lives)
- Increase upsells/cost per visit
- Introduce new items & experiences
Where to link the QR Campaign to?
When creating a QR Campaign, make sure that the destination is consistent with the messaging of the spotlight.
Best examples include linking to...
- Your mobile coupon sign-up page
- Your mobile app (if the coupon is integrated with the app)
- Your loyalty program (if the coupon is integrated with joining the program)
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