Fitness - QR Campaigns Best Practices

Fitness - QR Campaigns Best Practices

Getting Started 

1. Make sure you have an understanding of How-To Create QR Campaigns

2. To leverage the complementary templates, you must have a Canva account set-up. There is no cost to creating a Canva account

3. If you're not familiar with using Canva, our creative team has a quick 5-min"Branding Bootcamp" video that shows you how to keep templates consistent with your brand's font, color, and logo

4. When scheduling a QR Campaign, it is best practice to make sure it is prominent.  Do not schedule more than 2 QR Campaigns at a time and make sure your scheduled mix is featuring the QR Campaign spotlight with great frequency.

 

Personal Training 

Why Personal Training?

Members that utilize personal training services have higher life-time value, refer more new members, and stay members longer.

Where to link the QR Campaign to?

When creating a QR Campaign, make sure that the destination is consistent with the messaging of the spotlight.

Best examples include linking to...

• A form for a free Personal Training consultation
• The personal trainer's bio page
• The personal trainer's Social Media

Click Template to Access

Selling Merchandise

Why Selling Merchandise?

When members purchase merchandise it accomplishes two things:

1. The revenue per member increases
2. The member becomes a brand ambassador/walking billboard for your company
   
   

Where to link the QR Campaign to?

When creating a QR Campaign, make sure that the destination is consistent with the messaging of the spotlight.

Best examples include linking to...

• Your e-commerce store
• A specific item's product page
• A form so the member can enter their information to win and/or receive information about merchandise

Click Template to Access

Mobile App Downloads

Why Mobile App Downloads?

When members have your app on their phone...

1. You're able to send push notifications, which have a very high open rate
2. Members can more easily see class schedules
3. A better member experience to perform tasks related to classes, member profile information, and more
4. Members with your app are more likely to remain as members

Where to link the QR Campaign to?

When creating a QR Campaign, make sure that the destination is consistent with the messaging of the spotlight.

Best examples include linking to...

• Direct link to the App Store

Click Template to Access

Review Sites

Why Review Sites?

When members review you on sites like Yelp & Google Reviews...

1. Your SEO improves
2. Your credibility increases: A study found that 91% of people trust online reviews just as much as they trust personal recommendations.
3. Your members are acting as your promoters

Where to link the QR Campaign to?

When creating a QR Campaign, make sure that the destination is consistent with the messaging of the spotlight.

Best examples include linking to...

• Your Yelp Page
• Your Google Reviews page

Click Template to Access