
Fitness - QR Campaigns Best Practices
2. To leverage the complementary templates, you must have a Canva account set-up. There is no cost to creating a Canva account
3. If you're not familiar with using Canva, our creative team has a quick 5-min"Branding Bootcamp" video that shows you how to keep templates consistent with your brand's font, color, and logo
4. When scheduling a QR Campaign, it is best practice to make sure it is prominent. Do not schedule more than 2 QR Campaigns at a time and make sure your scheduled mix is featuring the QR Campaign spotlight with great frequency.
Why Personal Training?
Members that utilize personal training services have higher life-time value, refer more new members, and stay members longer.
Where to link the QR Campaign to?
When creating a QR Campaign, make sure that the destination is consistent with the messaging of the spotlight.
Best examples include linking to...
- A form for a free Personal Training consultation
- The personal trainer's bio page
- The personal trainer's Social Media
Click Template to Access
Why Selling Merchandise?
When members purchase merchandise it accomplishes two things:
- The revenue per member increases
- The member becomes a brand ambassador/walking billboard for your company
Where to link the QR Campaign to?
When creating a QR Campaign, make sure that the destination is consistent with the messaging of the spotlight.
Best examples include linking to...
- Your e-commerce store
- A specific item's product page
- A form so the member can enter their information to win and/or receive information about merchandise
Click Template to Access
Why Mobile App Downloads?
When members have your app on their phone...
- You're able to send push notifications, which have a very high open rate
- Members can more easily see class schedules
- A better member experience to perform tasks related to classes, member profile information, and more
- Members with your app are more likely to remain as members
Where to link the QR Campaign to?
When creating a QR Campaign, make sure that the destination is consistent with the messaging of the spotlight.
Best examples include linking to...
- Direct link to the App Store
Click Template to Access
Why Review Sites?
When members review you on sites like Yelp & Google Reviews...
- Your SEO improves
- Your credibility increases: A study found that 91% of people trust online reviews just as much as they trust personal recommendations.
- Your members are acting as your promoters
Where to link the QR Campaign to?
When creating a QR Campaign, make sure that the destination is consistent with the messaging of the spotlight.
Best examples include linking to...
- Your Yelp Page
- Your Google Reviews page
Click Template to Access
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